About FMCG Barometer
Based on over 2000 FMCG categories in major ‘barometer’ countries, the report analyses:
- Value and volume trends since 2007
- The impact of inflation, price and the underlying economic environment on product and store choice
- The effects of shopping behaviour – the number of buyers, shopping frequency and basket size
The ‘barometer’ countries are France, Germany, Italy, Netherlands, Spain, UK, Poland, USA, Brazil, Mexico, China, India and Japan.
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