About FMCG Barometer
This report looks at what is happening in the FMCG market globally and the consumer behavior driving these trends.
Based on over 2000 FMCG categories in major ‘barometer’ countries, the report analyses:
▸ Value and volume trends since 2007
▸ The impact of price on consumer choice
▸ The effects of the number of buyers, shopping frequency and basket size
The ‘barometer’ countries are France, Germany, Italy, Netherlands, Spain, UK, Poland, Russia, USA, Brazil, Mexico, China, India and Japan.
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